UTM link builder for Google Analytics campaigns
Add campaign source and medium to a link to see where your traffic comes from in posts, ads and emails.
About UTM builder
Enter a page link, then the source (e.g. facebook), medium (e.g. social or cpc) and campaign name. The UTM parameters are added correctly, and Google Analytics reports which post each visitor came from.
Keep values lower-case and consistent (facebook, not Facebook) so reports don't split into several rows. Enter several links, one per line, to tag a whole campaign.
FAQ
What should utm_medium be?
GA4's standard values: social, cpc, email, referral, display, affiliate.
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